Lady Foot Locker Campaign Highlights New Blade-Max Technology

This January, California Sports Company K-Swiss will encourage women to get in shape post-holidays with the launch of "The Party's Over" ad campaign featuring America's Toughest Trainer Jillian Michaels. In partnership with Lady Foot Locker, the New Year's campaign will highlight the new Blade-Max™ Technology series of performance footwear through TV spots, Facebook, and in-store displays nationwide beginning January 2, 2012.

In the 30-second spot airing on select NBC-owned and affiliate stations, Bravo and E!, Jillian Michaels is shown wearing a 1950s-inspired cocktail dress and heels as she says goodbye to her last party guest. Immediately after the door closes, Jillian announces "the party's over," throws away sweets and changes into her K-Swiss Blade-Max shoes and signature fitness apparel.  To complement the commercial, Jillian will also offer workout tips via exclusive web videos hosted on K-Swiss and Lady Foot Locker Facebook pages.

Lady Foot Locker will support the campaign via in-store displays and promotions. Customers can enter to win a trip for two to visit Jillian Michaels on set in Hollywood and a K-Swiss gear package.  Additionally, Lady Foot Locker will provide a gift-with-purchase of Jillian Michaels' workout DVD "Killer Buns & Thighs," while supplies last.

Blade-Max is a proprietary performance technology that provides maximum cushioning across activities from cross-training, running or just hitting the gym. Using athlete-engineered bladed Superfoam®, a space-age energy-return foam that resists compression and lasts longer, Blade-Max provides progressive cushioning and ultimate comfort. K-Swiss Blade-Max shoes will be available at Lady Foot Locker stores nationwide and at www.ladyfootlocker.com/kswiss.