Case Study SuperiorSoles.com

Own an independent retail store? Does your online store do any business?

Why doesn’t it? Well… It's because you haven’t met me. ;-)

I know. That’s a little brash. To coin a phrase we use here in Texas: “It ain’t braggin’ if you can really do it”

My company is called SoS (short for Successful Online Stores)

I can build an online store for you that will be successful and I can prove it!

I just launched a site 1 month ago (11/28/09) for a client called www.SuperiorSoles.com

As our agreement with this client states; my team and I work on SEO and SEM on his site every business day (and even some weekends…that’s our choice, not the clients).

At the time of this writing it has been exactly 1 month since we launched the client’s new “SoS Shop” (Superiorsoles.com) and we are getting extraordinary results. It’s kind of embarrassing for you to see it because the site is really not even finished yet. We have lots of products in there that are still missing photos, descriptions etc. but the site is really beginning to take off anyway.

Before he met us, his old website was selling about 1 pair of shoes per week. Not too great, huh? Let me tell you, the shoe business has lots of competition! Have you ever heard of a little company called Zappos? Zappos does more than $1 million dollars per day in online shoe sales! Whew! They’re not the only one out there selling shoes either. But you know what? As daunting as it sounds, there is still a lot of business to go around out there! Our goal is to get just 3 days worth of Zappos business per year for this new site.

Here’s a screenshot of the admin area of his new “SoS Shop”. This shows sales on the day of his 1 month “Birthday” for the new site we built for him. That’s a total of $580 for the day of the 28^th of December 2009.

I know; you’re thinking $580 a day, that’s only $211,700 per year. I won’t exactly be getting rich! But…. Don’t think for one minute that we are going to stop doing what we are doing as far as SEO is concerned on this site!

We are going to keep on doing whatever it takes to make this site continue its momentum! Our goal: SuperiorSoles.com will be doing $2.5 million per year in sales by the end of 2010. We have no doubt that we can do this and that we can do it profitably!

I know, you’re thinking; “anybody can do that, just spend tens of thousands of my dollars on Google Adwords”. We will not do that. There is no way you can be profitable these days if you depend on “Pay-Per-Click” Ads as your only method of driving sales to your site.

Ok…Here’s the “braggin’ part. Just look at what we’ve been able to accomplish in one month for Superior Soles:

Don’t take my word for it… Go take a look for yourself.
-Open a browser and go to http://google.com

-In the “search” box type in: site:superiorsoles.com and then click the button “Google Search”

Notice that Google has already indexed more than 2000 pages of this site!

Now go back to the “search” box and just type in superiorsoles.com and then click the button “Google Search”.

Now scan down the resulting page…

Notice that Google has lots of entries concerning SuperiorSoles.com! There are Blog entries, shopping site entries, press releases etc. Those things don’t just magically appear; somebody has to create them! That’s us here at SoS! We do all of that (the stuff you will never have time for).

Now: In the table below are just a few random products that have already found their way to Google Page 1 Rankings in organic listings! REMEMBER; we have been able to achieve this in just 30 days:

If you happen to be in the shoe business and are familiar with some of these brands, this will be even more impressive to you! If you don’t believe me, click on the Keywords and see for yourself where they are (the links will take you right to Google in a browser). This is just a few, there are literally hundreds of these already.

Keyword	Page number	Position on Page
Merrell Astoria Brown	1	5
Earth Vanish Moss	1	2
Clarks Zarkon Brown	1	1
Dansko Addison Black	1	8
Alegria Paloma Leopard	1	2

Here’s a summary of what we will do for you when you let us build your site:

1. We will build a brand new eCommerce site for you on our platform we call our “SoS Shop”. Our creative guys will design customized graphics as per your direction. We’ll host the site and maintain it for you.

2. We will work on SEO and SEM for your site Mon-Friday (every business day and maybe a few more) 50 weeks per year. We use only “White Hat” SEO practices which include literally hundreds of different actions that we take. We won’t name them in this venue because we want to keep some of them secret! But we’ll give you the complete list once we enter contract discussions with you. There are more than 500 million websites hosted in the U.S alone right now and that number increases exponentially every day. We know from experience, that it is not a situation where “if you build it they will come”.

If you want to compete, your site must be marketed every day. That’s where we come in.

You don’t have time; you need to be nurturing your “Brick and Mortar”.

3. We’ll get you into Social Media! We’ll establish and maintain a custom designed page for you on FaceBook and Twitter. We will help you gather “friends” and “followers” to expand your network of customers. Click here to see the Twitter page we designed for Superiorsoles.com. Click here to see the Facebook page.

Last but certainly not least…….

Coming Feb. 1, 2010! Connect your site to EDI with your Vendors with our new IMS 2.0 plug-in. Stop missing sales that you could easily have drop-shipped from your vendors! What’s more, with IMS 2.0 you can connect your Website with your RICS POS system. Plus… Expand your markets by pushing your inventory to new channels of distribution such as Amazon or eBay.

Come on! Send out an SOS! · · · — — — · · ·
Call me and let me get started on your site! It’s a new year! Don’t let 2010 go by without getting your online store rockin’!

817-300-0453

Happy New Year!

- Mike

Mike Tidmore
Successful Online Stores
www.successfulstore.com
mike@successfulstore.com