
RUDOLF DASSLER by PUMA launched at the first Mercedes-Benz Fashion Week in Berlin, where it presented a runway show featuring Australian rock and pop band, Van She, and top model Irina Lazareanu. The Spring/Summer 2008 collection featured both men’s and women’s apparel and footwear. In celebration of both the new line and the sportswear company’s 60th anniversary, PUMA also hosted an exhibition and party following the runway show.
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