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Timberland Aquired by VF Corp - How will this effect the business?

On June 13th, 2011 it was announced that Timberland was merging with VF Corporation.



VF Corporation (NYSE: VFC),

How do you think this will effect the Timberland brand or the method in which the company conducts business?

a leader in branded lifestyle apparel, and The Timberland Company (“Timberland”)(NYSE: TBL) today jointly announced that they have signed a definitive merger agreement. VF will pay Timberland shareholders $43 per share, representing a total enterprise value of approximately $2 billion net of cash acquired. The merger agreement was unanimously approved by both companies’ Boards of Directors.

Tags: Timberland, Timberland VF merger, VF

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Permalink Reply by Apparel1 on June 15, 2011 at 7:55am
As of June 15, 2011 on the Timberland website it states, "We have a rich New England heritage that inspires the way we make our products and run our business. We make boots, shoes, clothes and gear that are comfortable enough to wear all day and rugged enough for all year. And we don't rest on our accomplishments".  Will they continue to have this rich heritage???  Will the New England feel stay intact?  I hope so..  It probably will.

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